With the opening of any new Top Level Domain, specifically a generic TLD or gTLD, much anticipation and speculation arises as to how these new DOT-somethings will perform for Google SEO. What people are interested in is if the exact match SLD of a .xxx domain name will have strength in Google like .com, .net, and .org do.

While I do expect that exact match domains of DOT XXX will have some weight in search engines, I don’t expect there to be as much power assigned to a .xxx domain name as a .COM/.NET/.ORG keyword domain. The reasoning is because (1) they’ve been around for nearly 2 decades longer than dot xxx and (2) the .XXX domain is inherently going to imply sex, even if the site isn’t filled with porn or nude pictures.

I’ve been watching and waiting to see dot XXX domains show up in the Google index for important keywords so that I can discuss Google search engine optimization using a .xxx website. While this has not happened yet, I can say that Bing and Yahoo seem to be weighing a DOT xxx domain name heavier at first glance than Google, or .XXX domains are working through Bing and Yahoo’s search algorithm faster.

My opinion on .XXX domains is that they will do very well in search engines down the road. The reason for this is because .XXX is a gTLD. Yes, with SafeSearch on nobody will even be viewing any .xxx domains at all. However, sex sells and let’s face it this is not a ccTLD such as .CO, .ME, and .WS are for Columbia, Montenegro, and Western Samoa. They will target worldwide search queries eventually I think…

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