The entire concept of Google Search Engine Optimization revolves around keywords and keyword phrases. The idea is that millions of different keywords and keyword phrases get typed into Google on a daily basis, some more than others.

Starting with keyword research, an SEO campaign will be much more successful than walking into an SEO campaign with blind faith in a keyword or phrase. Using helpful metrics such as the Google Keyword Tool can assist in approximating the daily and monthly frequency of a keyword or keyword phrase.

For example, a company with the domain name RentalLimo.com decides to launch an SEO campaign in order to increase their rankings in Google. While at first glance it may seem like Rental Limo should be the main keyword, a little research would reveal that the frequency of the keyword phrase “Limo Rental” gets double the daily and monthly searches.

Keywords can match to the benefit of SEO in a variety of ways, including text link ad to domain name matches, title tag of site to domain name of site matches, and title tag of link to anchor text of link matches. When combining keyword research with keyword selection, positioning, and implementation the SEO results are usually very promising.