Oct 11
6
Google continues to lose ground to Bing, Yahoo search alliance
Homepages are changing from Google.com to Bing.com every instant. ABC News just announced a huge alliance with Yahoo News coming soon. And Google? Well, they’re busy with something I guess. Maybe it’s Google + they’re working on because they have lost popularity now to not one but TWO social networks with Facebook and Twitter. Who knows.
My personal opinion is that Google is ruining their search engine with these non-stop Panda updates. Have you noticed how bad Google’s search results have been lately? Nearly 50% of all the search results are out of context or barely relevant content. Bing and Yahoo, on the other hand, have done the exact opposite. Instead of wasting time on a horrible new anti-SEO search algorithm, Yahoo and Bing are embracing search engine optimization to the fullest.
Bing recently announced that their webmaster tools will now incorporate both Bing and Yahoo search traffic data. While Google also offers this service, it has been known that Google will simply remove or dock a website once they learn about a heavy free traffic source from a high ranking keyword for your site. I can attest to this practice happening on not one but many different personal experiences.
It is becoming clear that Microsoft is here for the long haul and willing to embrace SEO in order to make the absolute best search results for their search engine. Good for them. How long before Google is THIRD on the search engine optimization importance list? My default search engine is now Bing on my computer and Yahoo on my phone because I’m annoyed with how SEO doesn’t seem to matter anymore to Google.
I think Google needs to seriously reconsider how they view search engine optimization. These techniques that Google has outlined through Google SEO guidelines should help website rankings rather than hurt them as many website owners are reporting. One of the great parts about SEO is that it means at least somebody cares enough about the site to update the content, sitemaps, and webmaster tools information. That’s why SEO should in fact work both ways increasing rankings and the search results quality.
